RESEARCH
NON PROFIT CHALLENGES
Valuable links to help non-profit organizations understand the challenges they face when it comes to communications and marketing.
Boyd, Mary C., Marra, Lori A., & Swanson, Sandra J. (1997). Strategic planning in a nonprofit organization: STC’s Rochester chapter thinks strategically. (Society for Technical Communication)(Special Issue: Strategic Planning). Technical Communication, 44(4), 418-426.
https://prosper-strategies.com/3-common-nonprofit-communication-challenges/
https://nonprofithub.org/fundraising/3-of-the-biggest-struggles-for-nonprofits-and-how-to-overcome/
https://mediatracks.com/2018/03/overcoming-pr-challenges-in-the-nonprofit-sector/
https://scs.georgetown.edu/news-and-events/article/5405/nonprofit-marketing-trends
https://blog.hubspot.com/marketing/challenges-facing-nonprofit-marketers-in-2016
STRATEGIC COMMUNICATION
Valuable links on strategic communication for businesses and organziations
Austin, L., Liu, B.F., & Jin, Y. (2012). How audiences seek out crisis information: Exploring the social-mediated crisis communication model (PDF). Journal of Applied Communication Research, 40(2), 188-207.
Cornelissen, J. (2014). Corporate Communication: A guide to theory & practice (4th ed.) Thousand Oaks: Sage. Chapters 1-3, Chapter 5.
Cornelissen, J. (2014). Corporate communication: A guide to theory & practice (4th ed.). Thousand Oaks: Sage.
Kitchen, P.J., & Burgmann, I. (2010). Integrated marketing communication (PDF). J. Sheth & N.K. Malhotra (Eds.) Wiley International Encyclopedia of Marketing. Hoboken: John Wiley & Sons.
Lewis, L.K. (2011). A stakeholder communication model of change (PDF) (pp. 85-115). In Organizational change: Creating change through strategic communication. Malden, MA: Wiley-Blackwell.
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance (PDF). Journal of Advertising, 44(1), 37-46.
Moss, S. E., & Sanchez, J. I. (2004). Are your employees avoiding you? Managerial strategies for closing the feedback gap. Academy of Management Executive, 18, 32-44.
Westbrook, I. (2014). Strategic financial and investor communication: The stock price story. London: Routledge. Chapters 10 & 11.
INTEGRATED COMMUNICATION MARKETING
Valuable articles and/or books on Integrated Communication Marketing
Young, A. (2014). Brand media strategy: Integrated communications planning in the digital era. New York: Palgrave Macmillan. Chapter 1.
Spirizzi, M. Online advertising ethics. Questionable uses of online advertising. http://advertising.about.com/od/onlineadvertising/a/guestethicalads.htm
Elliot, S. & Vega, T. (2013). Trying to be hip and edgy, ads become offensive. http://www.nytimes.com/2013/05/11/business/media/trying-to- behip-and-edgy-ads-become-offensive.html
Severson, K. (2013) For Skittles, death brings both profit and risk.
New York Times. Retrieved from http://www.nytimes.com/2012/03/29/us/skittles-sales-up-after-trayvon-martin-shooting.html?smid=pl-share
Clifford, S. (2012). Social media as focus groups. (July 30).
Shaoolian, G. (2011) Why a mediocre website is so dangerous. New York Times. (Nov 29). Retrieved from http://boss.blogs.nytimes.com/ 2011/11/29/why-a-mediocre-web-site-is-so-dangerous
Hagen, J. (2011). Tweet science. New York Magazine. (Oct 2). Retrieved from http://nymag.com/news/media/twitter-2011-10/
6 M’s of an IMC – Market, Mission, Message, Media, Money, and Measurement
RESEARCH/SURVEYING
Valuable articles, books, and links on Research Design. These articles can provide great insight on how to design your surveys, focus groups, and interviews that will help with your communication plan
http://www.nytimes.com/2012/07/31/technology/facebook-twitter-and-foursquare-as-corporate-focus-groups.html?_r=1&hpw
Duhigg, C. (2012) How companies learn your secrets. New York Times. (Feb 19.) Retrieved from http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html
Fowler, F. (1997). Chapter 2: Designing survey questions to gather factual data. Improving survey questions: Design and Evaluation
NON-PROFIT CHALLENGES
Valuable books/articles/links to help non-profit organizations. These articles can provide great insight into the challenges they face when it comes to communications and marketing, and how to overcome them.
Boyd, Mary C., Marra, Lori A., & Swanson, Sandra J. (1997). Strategic planning in a nonprofit organization: STC’s Rochester chapter thinks strategically. (Society for Technical Communication)(Special Issue: Strategic Planning). Technical Communication, 44(4), 418-426.
Hrabik, L. (2013). 3 of the Biggest Struggles for Nonprofits (and How to Overcome). Nonprofit Hub. Retrieved 7 August 2018, from https://nonprofithub.org/fundraising/3-of-the-biggest-struggles-for-nonprofits-and-how-to-overcome/
Logan, E. (2018). 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them). Blog.hubspot.com. Retrieved 7 August 2018, from https://blog.hubspot.com/marketing/challenges-facing-nonprofit-marketers-in-2016
Mullen, L. (2017, May 19). Nonprofit Communication Challenges and how to Overcome Them. Retrieved from https://prosper-strategies.com/3-common-nonprofit-communication-challenges/
Overcoming PR Challenges in the Nonprofit Sector – MediaTracks Communications. (2018). MediaTracks Communications. Retrieved 7 August 2018, from https://mediatracks.com/2018/03/overcoming-pr-challenges-in-the-nonprofit-sector/
SCS, G. (2018). Five Trends in Nonprofit Marketing & Communications. Scs.georgetown.edu. Retrieved 7 August 2018, from https://scs.georgetown.edu/news-and-events/article/5405/nonprofit-marketing-trends
Williamson, D. (n.d.). Marketing & Communications in Nonprofit Organizations [White paper]. Retrieved 7 August 2018, from https://www.bernuthconsulting.com/wp-content/uploads/Georgetown-CPNL-nonprofit-marketing-whitepaper.pdf
STRATEGIC COMMUNICATION
Valuable articles/books/links on strategic communication. These articles can provide valuable information on the importance of strategic communication and how to use it in your organization.
Austin, L., Liu, B.F., & Jin, Y. (2012). How audiences seek out crisis information: Exploring the social-mediated crisis communication model (PDF). Journal of Applied Communication Research, 40(2), 188-207.
Cornelissen, J. (2014). Corporate Communication: A guide to theory & practice (4th ed.) Thousand Oaks: Sage. Chapters 1-3, Chapter 5.
Cornelissen, J. (2014). Corporate communication: A guide to theory & practice (4th ed.). Thousand Oaks: Sage.
Kitchen, P.J., & Burgmann, I. (2010). Integrated marketing communication (PDF). J. Sheth & N.K. Malhotra (Eds.) Wiley International Encyclopedia of Marketing. Hoboken: John Wiley & Sons.
Lewis, L.K. (2011). A stakeholder communication model of change (PDF) (pp. 85-115). In Organizational change: Creating change through strategic communication. Malden, MA: Wiley-Blackwell.
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance (PDF). Journal of Advertising, 44(1), 37-46.
Moss, S. E., & Sanchez, J. I. (2004). Are your employees avoiding you? Managerial strategies for closing the feedback gap. Academy of Management Executive, 18, 32-44.
Westbrook, I. (2014). Strategic financial and investor communication: The stock price story. London: Routledge. Chapters 10 & 11.
INTEGRATED MARKETING COMMUNICATIONS
Valuable articles/books/links on Integrated Marketing Communications (IMC). These articles can provide great insight on what exactly is IMC and how one can use it effectively for their company.
Young, A. (2014). Brand media strategy: Integrated communications planning in the digital era. New York: Palgrave Macmillan. Chapter 1.
Spirizzi, M. Online advertising ethics. Questionable uses of online advertising. http://advertising.about.com/od/onlineadvertising/a/guestethicalads.htm
Elliot, S. & Vega, T. (2013). Trying to be hip and edgy, ads become offensive. http://www.nytimes.com/2013/05/11/business/media/trying-to- behip-and-edgy-ads-become-offensive.html
Severson, K. (2013) For Skittles, death brings both profit and risk.
New York Times. Retrieved from http://www.nytimes.com/2012/03/29/us/skittles-sales-up-after-trayvon-martin-shooting.html?smid=pl-share
Clifford, S. (2012). Social media as focus groups. (July 30).
Shaoolian, G. (2011) Why a mediocre website is so dangerous. New York Times. (Nov 29). Retrieved from http://boss.blogs.nytimes.com/ 2011/11/29/why-a-mediocre-web-site-is-so-dangerous
Hagen, J. (2011). Tweet science. New York Magazine. (Oct 2). Retrieved from http://nymag.com/news/media/twitter-2011-10/
6 M’s of an IMC – Market, Mission, Message, Media, Money, and Measurement
RESEARCH DESIGN
Valuable articles/books/links on Research Design. These articles can provide great insight on how to design your surveys, focus groups, and interviews that will help with your communication plan
Beall, A. E. (2008). The strategic-question approach to market research. In Strategic market research: A guide to conducting research that drives businesses, 5-10.
Duhigg, C. (2012) How companies learn your secrets. New York Times. (Feb 19.) Retrieved from http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html
Fowler, F. (1997). Chapter 2: Designing survey questions to gather factual data. Improving survey questions: Design and Evaluation
Garrison, M. E. B., Pierce, S. H., Monroe, P. A., Sasser, D. D., Shaffer, A., & Blalock, L. B. (1999). Focus group discussions: Three examples from family and consumer research. Family and Consumer Sciences Research Journal, 27, 428-450.
Gelman, A., & Nolan, D. (2002). Teaching statistics: A bag of tricks, 148-156.
Levy, Y., & Ellis, T. J. (2006). Towards a framework of literature review process in support of information systems research. Proceedings of the 2006 Informing Science and IT Education Joint Conference, 171-181.
Lunt, P., & Livingstone, S. (1996). Rethinking the focus group in media and communications research. Journal of Communication, 46, 79-98.
Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22, 129-152.
Muniz, A. M., & O’ Guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27, 412-432.
Vicsek, L. (2010). Issues in the analysis of focus groups: Generalisability, quantifiability, treatment of context and quotations. The Qualitative Report, 15, 122-141.
