WHO AM I

Felicia Pratt, DSW, MCM

I’m Felicia Pratt—a civic-minded leader and systems thinker managing the operational heartbeat of USC’s Capital Campus while building authentic connections across government, academia, and community. Whether I’m overseeing a 60,000 sq ft LEED-certified building or launching a local civic initiative, my work is grounded in belonging, impact, and intentionality.

I’ve always been a builder—not just of physical spaces, but of trust, partnerships, and purpose-driven systems. With a doctorate in Social Work and a career that spans civic engagement, public policy, and operational strategy, I now stand at a powerful intersection: where buildings meet belonging, and where leadership is as much about logistics as it is about listening.

To find out what Felicia is focused on now click here.

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Education

  • DSW, University of Southern California (Doctor of Social Work)
  • MCM, USC Annenberg (Master of Communication Management)
  • BS, NC Wesleyan College (Sociology)

Experience

  • Director, Building Operations & Community Outreach
  • Board Member, Prince George’s County Board of Elections
  • Board Member, Prince George’s County Problem Solving Courts

Expertise

  • Digital Media Management
  • Web Design Strategy & Development
  • Strategic Communication Plan
  • Content Strategy
  • Content Marketing

THE PROCESS

It’s important to be transparent and proactive when it comes to communication. The wait and see approach is no longer acceptable. While you wait, various outlets are already pulling together pieces and creating your story. Your story should come directly from you to your audience. In order to do this one must be in constant connection with themselves, their brand, and their audience. This constant connection allows you to know exactly what you should say, how you should say it, and what channel you should use to say it on. By creating a strategy for transparent and fast communication your audience will not only appreciate you but will trust you as well.

Individual Approach

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Modern Technologies

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Complex Sollutions

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THE PROCESS

It’s important to be transparent and proactive when it comes to communication. The wait and see approach is no longer acceptable. While you wait, various outlets are already pulling together pieces and creating your story. Your story should come directly from you to your audience. In order to do this one must be in constant connection with themselves, their brand, and their audience. This constant connection allows you to know exactly what you should say, how you should say it, and what channel you should use to say it on. By creating a strategy for transparent and fast communication your audience will not only appreciate you, but will trust you as well.

Market Research

Staying in constant contact with your audience, gaining feedback, and real-time listening allows for a quick and reliable response.

Evaluation

Success is measurable. It is important to create benchmarks to make sure the tactics are working. Without metrics one cannot define success.

Analysis

From the data collected, we can come up with themes and messages for stakeholders, and create a plan that will guide you to success.

Implementation

Now it’s time to bring the puzzle to life. Implement the tactics outlined in the strategic plan and watch them work.