WHO AM I

Felicia Pratt, DSW, MCM

Dr. Felicia Pratt has worked in online communication for more than ten years. As a communications practitioner, she has created strategic digital communication plans for civic associations, local political candidates, and micro-enterprises.

Dr. Pratt earned her Masters in Communication Management at the University of Southern California (USC) and her Doctorate in Social Work from USC Suzanne Dworak-Peck School of Social Work. This degree combination allowed her to focus her research on disinformation as it relates to the democratic process, more specifically disinformation and digital voter suppression.

Dr. Pratt currently serves on multiple boards helping organizations increase their online presence and is currently the Digital Director for USC Election Cybersecurity Initiative.

To find out what Felicia is focused on now click here.

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Education

  • DSW, University of Southern California (Doctor of Social Work)
  • MCM, USC Annenberg (Master of Communication Management)
  • BS, NC Wesleyan College (Sociology)

Experience

  • USC Election Cybersecurity Initiative, Digital Director (Current)
  • PGC DCC, Legislative District 26, Communication Strategist (Current)
  • BCCA, Communications & PR Chairperson (Current)
  • RockinWebsites, Founder (Current)

Expertise

  • Digital Media Management
  • Web Design Strategy & Development
  • Strategic Communication Plan
  • Content Strategy
  • Content Marketing

THE PROCESS

It’s important to be transparent and proactive when it comes to communication. The wait and see approach is no longer acceptable. While you wait, various outlets are already pulling together pieces and creating your story. Your story should come directly from you to your audience. In order to do this one must be in constant connection with themselves, their brand, and their audience. This constant connection allows you to know exactly what you should say, how you should say it, and what channel you should use to say it on. By creating a strategy for transparent and fast communication your audience will not only appreciate you but will trust you as well.

Individual Approach

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Modern Technologies

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Complex Sollutions

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THE PROCESS

It’s important to be transparent and proactive when it comes to communication. The wait and see approach is no longer acceptable. While you wait, various outlets are already pulling together pieces and creating your story. Your story should come directly from you to your audience. In order to do this one must be in constant connection with themselves, their brand, and their audience. This constant connection allows you to know exactly what you should say, how you should say it, and what channel you should use to say it on. By creating a strategy for transparent and fast communication your audience will not only appreciate you, but will trust you as well.

Market Research

Staying in constant contact with your audience, gaining feedback, and real-time listening allows for a quick and reliable response.

Evaluation

Success is measurable. It is important to create benchmarks to make sure the tactics are working. Without metrics one cannot define success.

Analysis

From the data collected, we can come up with themes and messages for stakeholders, and create a plan that will guide you to success.

Implementation

Now it’s time to bring the puzzle to life. Implement the tactics outlined in the strategic plan and watch them work.